My specialties
I’m a builder at heart—with a bias for clarity, forward motion, and making strategy real. The specialties on this page reflect not just what I’ve done, but what I do best: leading marketing functions that balance brand and performance, drive growth through insight, and build systems that scale. They’re also the areas I’m most passionate about continuing to grow as a marketing leader.
Strategy & leadership
Where vision meets execution--building clarity, alignment, and capability across the organization.
Marketing leadership & team development
I build high-performing, collaborative teams that thrive in complexity. My leadership style emphasizes clarity, trust, and a shared commitment to outcomes that matter.
Operational clarity & purposeful growth
I bring structure to chaos—translating ambiguity into systems, priorities, and metrics. My focus is on sustainable, intentional growth built on smart process and clear expectations.
Cross-functional collaboration & stakeholder alignment
I work well across functions because I listen, think systemically, and prioritize shared outcomes. Whether with sales, product, or delivery teams, I lead with empathy and execution.
Go-to-market execution
Translating product truth into market traction, from story to sale to scale.
Product marketing & positioning
I uncover and articulate what makes products meaningful to the people they’re built for. From messaging frameworks to launch plans, I help teams align on value and bring it to market.
GTM strategy & sales enablement
I build go-to-market strategies that don’t stop at launch. I work closely with sales and product teams to ensure positioning, content, and tools are aligned and actionable from first contact to close.
Platform commercialization & launch strategy
I help organizations bring complex platforms and services to market—balancing product readiness with messaging clarity, buyer alignment, and cross-functional coordination.
Growth, brand & market influence
Driving awareness, building trust, and creating demand where it matters most.
Brand development & storytelling
I help organizations define and express who they are—with clarity, relevance, and voice. Whether refreshing a brand or starting from scratch, I focus on resonance over hype.
Category creation & market education
In emerging, misunderstood, or generally complex markets, I bridge the gap between product truth and buyer belief. I build strategies to educate, reframe, and lead—especially when the path isn’t well-defined.
Demand generation & performance marketing
I develop programs that connect strategy to pipeline. From campaign design to channel optimization, I focus on outcomes—not just activity—and continuous learning through data.
Marketing in regulated & high-trust industries
With experience in healthcare, social impact, and advisory services, I understand how to market in environments where precision, trust, and credibility are non-negotiable.
Where I thrive
The contexts that bring out my best—and where I deliver the most value.
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I thrive in environments where smart people are solving hard problems—and where marketing is ready to grow up. Whether it’s a founder-led startup building its first function or a mid-market company modernizing for scale, I bring structure, clarity, and momentum. I do my best work when I’m close to the product, trusted by leadership, and empowered to lead both strategy and execution—especially in industries where trust, nuance, and differentiation matter.