My experience
Summary
I'm a marketing leader and relationship-builder with over 15 years of experience in marketing and project/product management roles in professional services, SaaS/product, and not-for-profit settings - and nearly all of that in healthcare.
I've worked side-by-side with business leaders, seasoned consultants, media partners, tech wizards and developers, designers, academics, all manner of marketing and sales professionals, and clinicians and hospital and health plan administrators and execs.
I bring a rare combination of creativity, vision, and the analytical frame of mind to inspire and drive results.
I value honesty, humor, wisdom, fairness, and respect.
Work
Experience
Please contact me for a printable version of my resume with additional accomplishments & details.
2023 - Present
Head of Marketing
Leading brand, content, and GTM transformation for a tech advisory and product development firm navigating its next era of growth.
As a member of nvisia's senior leadership team, I’ve led marketing through a period of transformation—bringing structure, segmentation, and strategic clarity to a sales-heavy, industry-agnostic tech firm with legacy tactics and minimal historical marketing support. I’ve introduced modern GTM strategy, helped rearticulate the firm’s value proposition, and brought greater precision to how we define and engage our audiences.
My role at nvisia is very much like running a startup inside an established company. Some of my team's key accomplishments include:
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Rehabilitated a long-neglected CRM and introduced foundational segmentation and engagement strategies
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Refined and re-launched nvisia’s brand narrative and website
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Led strategy and execution of the firm’s fast-growing “Powered by nvisia” events program
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Built strong internal partnerships to navigate structural complexity and modernize how marketing supports business development
2019 - 2023
National Marketing Lead, Healthcare & Life Sciences
West Monroe is a digital services and advisory firm working in seven core industries. For nearly five years, I led a cross-functional team focused on insight-led content strategy, solution messaging, and sales enablement, helping to mature marketing impact for the Healthcare & Life Sciences practice inside a 2,200-person digital consulting firm with complex solution offerings and distributed delivery teams.
This was an interesting, challenging role, and I'm proud of what my team and I were able to build. There was no shortage of personalities and expectations to manage, as well as a nonstop stream of work to be done for a vertical and firm that was at the height of its growth mode for much of my time there.
Ultimately, though, I decided to pursue the opportunity with nvisia and bring what I'd learned to help nvisia with its next phase of maturating and growth.
2018 - 2019
Senior Project/Product Manager, Healthcare
Flywire is a global payments and software company helping organizations manage complex, high-value transactions—including in healthcare, where affordability and access are constant concerns.
I joined Flywire in early 2023 as part of its post-acquisition integration of OnPlan Health, just a couple months after the deal. I'd been introduced to OnPlan's CEO by a former Dearborn Advisors SVP I'd reached out to when saw he was there, hoping to come on board and help.
In my role, I supported product development and implementation efforts focused on payment enablement for hospitals and health systems, helping to align technical delivery with patient experience goals.
Though my role was not marketing-focused, I gained valuable exposure to revenue cycle operations and post-acquisition business integration. This experience allowed me to learn firsthand about yet another aspect of the healthcare industry while advancing my understanding of product management through truly invaluable hands-on work.
2017 - 2018
Head of Marketing
When I joined, "Health Scholars" didn't exist. It was an as yet unnamed (and unbranded) alliance of several entities backed by the University of Illinois and OSF Healthcare, intent on building a clinical education and training SaaS product. The plan was to integrate AR, VR, and other digital tools into an app-based set of dynamic, engaging, accessible trainings, particularly for nurses and crisis responders. Cool, right?
I was brought on by the newly-minted COO to lead the synthesis of those entities under one brand, and to plan, prioritize, and lead a small team in the execution of all GTM activities for the new entity, which we decided to call Health Scholars.
Unfortunately, startups can be fragile and Health Scholars soon split down the middle, and many of us went our separate ways, despite some early success.
2015 - 2017
Project/Product Manager & Marketing Liaison
MHN is a mission-driven, value-based care organization focused on improving outcomes for Medicaid patients by connecting safety-net providers through better data, care coordination, and collaboration. Its ACO arm brings those principles to life at scale—aligning hospitals, FQHCs, and community partners in a shared model of accountability that improves quality, reduces cost, and drives whole-person care.
I joined the mighty Project Management team, which essentially sat in the middle between the ACO and the MHN platform and its products.
I owned MHN's relationship with Cook County Health, a Chicago-area payer-managed health system focused especially on traditionally underserved populations. I also served as MHN's marketing liaison, collaborating with and managing external PR and marketing agencies (and working closely with the ACO) to advance our brand presence and expand the platform's footprint.
This was a jack-of-many-trades kind of role, part leadership, part coordination, part creative, and all mission-driven. I led initiatives with technologists and analysts at two sister companies, other PMs and consultants, ACO teams and interns, external PR and marketing agencies, and, most importantly, Chicago-area FQHCs and hospitals and CountyCare leadership and care coordinators.
I decided to leave MHN to head up marketing at what would become Health Scholars, an opportunity I was introduced to by the CEO of the marketing agency I partnered with at MHN on many projects, including a rebrand and website redevelopment initiative.
2011 - 2015
Marketing Communications Manager
Dearborn Advisors
Dearborn Advisors was my first big step into the healthcare industry, and into the corporate sphere in general. Prior to closing its doors several years after my departure (unrelated, I swear!), Dearborn was a professional services firm focused on EHR implementation/optimization and clinician adoption of new technologies. You know, all that ARRA and HITECH Act stuff. We had a really smart, peer-to-peer adoption model based on a senior consultant staff of experienced - and in some cases still practicing - clinicians. It was a tremendous environment for me, personally, to learn the industry.
I joined Dearborn's Marketing & Proposal Center team, and then was quickly scooped up by the CEO to perform a hybrid marketing/special projects role with the leadership team. I've got more stories there than can fit on this page.
I'll say this: My transition from project-based delivery to firm-level storytelling helped sharpen my ability to articulate value across stakeholder types, and gave me a foundational perspective on how trusted, relationship-driven consulting organizations grow and evolve.
2008 - 2011
Program Director | Project Manager | ESL Instructor, Adult Education
Multiple Chicago-area NGOs
After one term as an ESL instructor at a Chicago area community-based social service agency, I joined the the lead organization of a coalition of 30+ member agencies around the city, first as a Project Manager (designing, planning, and executing a keystone adult ed teacher training conference), then as Program Director of the coalition's state-funded adult ed program.
When that organization dissolved due to an ill-advised decision to suddenly withdraw from state funding, I worked as an independent contractor for one of the coalition's parent organizations, designing a standardized adult ed curriculum.
As I've grown in my career, I've come to see this set of experiences more and more as having significantly shaped my trajectory and approach. There's nothing quite like teaching a language to roomfuls of adults, and then teaching other teachers to do the same, all while managing a complex fiscal arrangement between a state government and almost three dozen separate community-based social service agencies.
Education
June 2008
The University of Chicago
Master’s Degree | Social Sciences
Anthropology was my focus discipline and my work and research centered on the history of ideas, particularly science and cultural knowledge.
Additionally, I interned with the University's MSCOPE Museum Presentations of Science program for a spell.
May 2007
Virginia Tech
Master's Degree | English
I was an atypical English Lit major, mixing philosophy and history courses into my curriculum. My thesis was on the history and philosophy of science and I did cool stuff like present at academic conferences at Virginia Tech and Harvard, and studied abroad at Cambridge.
I started this program part-time while working in the university Writing Center full time, then went full-time student and paid the bills with freelance editing, writing coaching, and writing assistant in the school of engineering.
Dec 2002
Virginia Tech
Bachelor's Degree | Interdisciplinary Studies
My dual majors were Philosophy and The Humanities, which is surely a total shocker if you've just read the descriptions of my grad experiences. I had a couple internships, some odd jobs, and played a lot of basketball.
A note on my education
My academic path wasn’t deliberately designed for marketing—but it’s been foundational to the way I lead, communicate, and think. I studied philosophy and the humanities as an undergraduate, then earned an M.A. in English Literature with a focus on the history and philosophy of science—specifically how knowledge is created, sanctioned, and shared. I continued that work through a second M.A. in Anthropology, deepening my understanding of culture, identity, and systems of belief.
Along the way, I studied abroad at Cambridge University, presented original research at academic conferences hosted by Virginia Tech and Harvard, and sharpened a multidisciplinary skill set that now fuels my approach to strategy, positioning, and storytelling.
This background has given me a unique lens as a marketer and leader: one grounded in curiosity, systems thinking, and the ability to translate complex human behavior into meaningful insights and action.